I’ve lived every stage of growth. From the chaos of pre-revenue startups to the challenges of scaling. I’ve built go-to-market strategies from scratch, defined personas and messaging, launched new markets, and led marketing campaigns that generated over €40M in pipeline. I know what works... and what doesn’t.

From Strategy to Execution: My Track Record

💸 €40M+ pipeline through demand gen campaigns across 11 markets.

Managed multi-million euro budgets across EMEA, AMER, and APJ. Back in 2022 I set up the first B2B marketing team at DeepL (Series C scale-up in the Language AI space, Germany). Responsible for hiring and coaching the founding team, and driving 0-to-1 strategy and execution across paid channels, field marketing, and campaigns, generating millions in qualified pipeline.

🛠️ Built the product marketing playbook for a €2bn SaaS scale-up. Full story here

3× founding PMM in B2B SaaS (Series A–C). Built messaging, personas, and sales enablement from scratch. Launched multiple AI & SaaS products across several markets. As a former journalist, I turn technical language into clear, compelling stories that differentiate and convert.

✏️ Led AI thought leadership programs with top thinkers like Erin Meyer (author of ''The Culture Map''). Check here and here.

Influenced enterprise deals and accelerated sales velocity through strategic content, shifting brand perception from single product to enterprise-ready platform.

Built a community of go-to-market pros to swap playbooks, share tactics, and grow together, with events across London, Berlin, and Amsterdam.

For references check my LinkedIn

How I can help you?

First Product Marketing Playbook

Messaging & Positioning, ICP & Persona Development

Senior team

Experts in marketing, design, web/digital, demand generation, content and product marketing.

Proven track record

We've worked for hyper-growth companies and understand the pain points of every growth stage.

Flexible

Projects can range from one to 12 months of ongoing support, tailored to your needs.

Hands-on execution

We don't waste time on theoretical advice. We're in the trenches, making things happen alongside your team.

What our clients say

Maria is the swiss army knife of content marketing. She can do it all: writing copy, sharp editing, all with a strong sense of brand and style. No matter the project, I know I can always throw Maria into the thick of things and get fast, polished results.

Heidi Joy Tretheway
Director of Brand & Marketing Communications, Contentful

Marta and Stan took us from brand building to launch. They managed to do it all in a corporate startup environment with many stakeholders to please. Marta led the way on the brand side, UX/UI, and visual elements, creating a unique look and feel that resonated. Stan created our acquisition strategy, attracting both B2B and B2C users and growing to 100k user accounts in 12 months.

Wojciech Wdowiak
Chief Product Officer at Kariera.pl (acquired by Gremi Media)

Sergio is an exceptionally talented individual whose attention to detail and creativity shine through. With his expertise, he not only created a visually stunning website for our studio but also ensured that it was user-friendly and optimized for performance. His commitment to excellence and passion for web development make him a valuable asset to any team or project

Mateusz Kubis
Owner & Regional Director @ F45 Poland

Stan is an expert in product marketing and knows his processes to drive the team forward. He combines marketing knowledge with customer understanding and a passion for building strong products.

Isabel Strijland
Chief Growth Officer at ACELER8

Maria is the key to bridging the gap between product and content marketing, and she uses her skills to make sure that “marketing speak” doesn’t leak into content and brand storytelling. Her experience on both sides of the product marketing/content marketing divide mean that she’s the voice of reason for multiple teams. Plus her copywriting skills are top notch, and she soaks up brand voice like a sponge.

Stephanie Perozo
Product Marketing Director, Manychat

Sergio is the best designer and a Webflow developer I have had the opportunity to work with. He always delivers the highest quality. Whether we need a complex solution, an original design, or the completion of seemingly impossible tasks, he consistently reaches for the highest standards. This cooperation has proven to us that nothing is impossible in terms of our website. Moreover, it is ahead of the competitors, leaving them far behind.

Natalia Plewniok
Marketing Manager, Meirik

Stan and Marta were instrumental in helping us refocus and refresh our brand during a critical acquisition phase, making sure everything felt cohesive and on point.

Angelina Ebeling
Founder & Managing Director at acework by HEICO Group

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